Vamp Official is a woman-owned, small business clothing store. We launched monthly style capsules each with their own look and feel to bring consistent newness to their physical store and online presence. I partnered with their team to incorporate richer storytelling through video, imagery, and graphic design. 
 
I amplified Vamp's marketing by increasing social-first video content highlighting the personal style of both local influencers and the brand. These mini-productions for each collection highlighted on-trend imagery, brand elevation, and product storytelling.  Below, you'll find a few selected collections that showcase how I contributed to photo and video art direction as well as graphic design applications across email, website, social, and paid ads.