EDITORIAL
MISS UNIVERSE
As a marketing manager at WME-IMG on the Miss Universe property, I planned and executed editorial shoots for Miss Universe brand campaigns, press, show promotions, and sponsorships. I also contributed as the executive editor for the annual print publication, overseeing all copy, graphic design, and photo applications.
These shoots captured the essence of each unique woman drawing from her culture, background, personal style, and passions..Below is a selection of editorial images that capture this authentic storytelling.
ART DIRECTION: SOUTH AFRICA, BOLD COLOR, ROYALTY
ZOZI TUNZI PHOTOGRAPHED BY RAEN BADUA, DIRECTED BY ESTHER SWAN + MIMI STILLMAN
ART DIRECTION: MEXICO, ORGANIC ELEMENTS, EMOTIONAL
ANDREA MEZA PHOTOGRAPHED BY MICHAEL CRAEGH, DIRECTED BY ESTHER SWAN + MIMI STILLMAN
GOTTEX SWIMWEAR
PHOTOGRAPHED BY BENNY ASKINAS, DIRECTED BY MIMI STILLMAN
In my role as the executive editor, I supported the digitization of the traditional print format to celebrate the 70th anniversary edition of the Miss Universe publication.
In addition to spotlighting the current titleholder, the content direction was simple. Through modern design, we elevated unseen archival images to narrate the brand's extensive history with a fresh and modern approach.
By making it accessible online worldwide, the publication attracted a broader international audience and reach, resulting in the highest sales figures in the magazine's history.