BRANDED CONTENT + MARKETING STRATEGY
MISS UNIVERSE
I managed the Miss Universe brand and partnership marketing, as well as provided production assistance, to multiple on-location MISS UNIVERSE and MISS USA shows that broadcast live to a viewership of nearly 5 million across 165 countries. Through the annual international broadcast and evolved digital content, we spotlighted the stories of more than 70 women of different cultures, backgrounds, and religions.
I managed all sponsor creative deliverables throughout both the show period and the talent’s year, overseeing broadcast integrations, social media collaborations, and on-site needs for partners, including Sherri Hill, Mouawad Jewelry, Olivia Quido, Be a 10/It's a 10, Carnival Cruise Line, Jojo Bragais Shoes, SwimOutlet, and more.
OLIVIA QUIDO SKIN CARE
SOCIAL CAMPAIGN
Concepted, produced, and managed delivery for social media content for Olivia Quido Skincare, sponsor of the 69th and 70th MISS UNIVERSE competitions, including long-form tutorials, reel collabs, and photography.
69th MISS UNIVERSE - HOLLYWOOD, FL
OLIVIA QUIDO SKINCARE, SOCIAL MEDIA
SHOT BY HANNAH BARROW
PRODUCED + DIRECTED BY MIMI
CATRIONA GRAY
OLIVIA QUIDO SKINCARE, SOCIAL MEDIA
70TH MISS UNIVERSE - EILAT, ISRAEL
OLIVIA QUIDO SKINCARE, SOCIAL MEDIA
SHOT BY HANNAH BARROW
PRODUCED + DIRECTED BY MIMI
70TH MISS UNIVERSE - EILAT, ISRAEL
OLIVIA QUIDO SKINCARE, SOCIAL MEDIA
SHOT BY NAMISHA RAKEJA
PRODUCED + DIRECTED BY MIMI
SPONSORSHIP ANNOUNCEMENT
OLIVIA QUIDO SKINCARE, SOCIAL MEDIA
EDITED BY HANNAH BARROW
PRODUCED + DIRECTED BY MIMI
CARNIVAL CRUISELINES
SOCIAL CAMPAIGN
Carnival Cruise, a sponsor of the 69th MISS UNIVERSE Competition, sought to spotlight their international cruise line through year-round content featuring global female talent. I produced and talent-managed a trip to the Eastern Caribbean with four Miss Universe titleholders, capturing on-ship experiences, destination stops, and Carnival leadership for a four-part content series.
MOUAWAD JEWELRY
SOCIAL + ECOMMERCE CAMPAIGN
Mouawad, the luxury jewelry house known for the Victoria’s Secret Fantasy Bra and the Miss Universe crown, set out to launch a youthful line targeting a new customer base: The Flower of Eternity collection. For this launch, I supported the production of an elegant, elevated, and upbeat multi-channel digital campaign featuring international women and Miss Universe talent. I assisted in planning and executing a multi-day editorial shoot, captured social-first video content, contributed to scripting, and directed on-camera talent.
SWIM OUTLET
SOCIAL CAMPAIGN
Swim Outlet aimed to expand its customer base beyond its usual conventional sports and swimwear buyer. I developed the "Powersuit" campaign, redefining Swim Outlet through a fashion perspective while celebrating the confidence and empowerment of the women participating in MISS USA 2020. In addition to storytelling and messaging, I led art direction for a bespoke Miss USA box as well as produced photos and videos for social media use.
BOX DESIGN BY MIMI STILLMAN